Paint Your House: Boosting Sale Price with Color Psychology (With A Bonus!)

Paint Your House: Boosting Sale Price with Color Psychology (With A Bonus!)When it comes to selling your home, a fresh coat of paint can work wonders. It's a quick and relatively inexpensive way to enhance your home's appeal to potential buyers. However, choosing the right colors is crucial.  Certain colors can help you sell your home for a higher price, while others might have the opposite effect.

Enhancing Your Home's Appeal

A well-staged and painted home can help buyers envision themselves living there. Fresh paint covers everyday wear and tear, giving your home a clean, new look. The right colors can also create a sense of openness and warmth, while the wrong ones can make rooms feel small and closed off.

The Power of Neutrals

Neutral colors are a safe bet when selling your home. They provide a blank canvas for buyers to imagine their furniture and style in the space. Neutrals range from light to medium hues with warm or cool tones. In Zillow's analysis of residential listings, specific colors were associated with higher sale prices compared to homes painted white.

Exterior Colors that Sell

The first impression matters, and the color of your home's exterior can make a big difference. "Greige" exteriors, a blend of gray and beige, sold for more than homes painted white. Additionally, houses with a charcoal or black front door fetched higher prices.

Room-Specific Colors

For kitchens, tuxedo cabinets—pairing light upper cabinets with dark lower ones and islands—proved most appealing. In bathrooms, a gray-blue tint, like periwinkle blue, created a relaxing atmosphere. Blue-tinted bedrooms and slate-blue dining rooms also sold for more on average. In living rooms, light taupe walls added value.

Choosing Wisely

When painting to sell, avoid personal preferences and trendy colors. While you might love bold hues, they could deter buyers. Instead, opt for neutral tones that appeal to a wider audience and give your home a timeless look.

Tips for Choosing Paint Colors

Consider your surroundings and local market trends when selecting paint colors. Check if your Homeowners Association has restrictions on exterior colors to avoid fines. Seek advice from a real estate agent familiar with your area for guidance on appealing color choices.

By choosing the right paint colors, you can enhance your home's appeal, attract more buyers, and potentially sell for a higher price. So, before you start painting, consider the impact of color psychology on your home's saleability.


Paint Your House: Boosting Sale Price with Color Psychology (With A Bonus!)Keep this MEMBER CARD and share at any Sherwin Williams paint store location upon checkout.  The code offers discounts between 1-70% on paint products year round.  Per Sherwin Williams, this discount is greater than any sale, any big box store sale, any contractor pricing.  

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